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I am the Managing Director of Invalshoek. We provide online marketing and online advertising services to B2B companies.
Many B2B companies invest heavily in lead generation, only to see conversions lag behind. Sound familiar? You’re not alone. Often, the issue isn’t the number of leads but how marketing and sales collaborate to turn those leads into customers.
Just getting started with HubSpot Sales Hub? You’re in the right place. In this blog, I’ll walk you through some practical tips and clear instructions to help you get results from your sales efforts fast. With a few smart integrations and settings, you can make the most of your day: less manual work, more visibility, and more control over your pipeline. Whether you’re an SDR, account manager or other sales professional, this is your springboard to success with HubSpot.
Marketing technology, also known as MarTech, is a collection of tools and platforms that marketers use to execute their marketing activities more effectively and efficiently. In today’s digital world, MarTech has become an essential component of any marketing strategy. Let’s take a closer look at what marketing technology entails and how it has transformed the marketing landscape.
As a marketing agency, we see businesses struggling with revenue growth every day. Over the years, we have developed proven strategies that truly work. Today, we are sharing ten effective methods to increase your revenue, based on our experience with more than seventy clients.
With the increasing digitisation of marketing, sales and customer service, the use of AI is here to stay. Companies are looking for ways to work more efficiently, use data smarter and serve their customers better. HubSpot is capitalising on this with their new AI solution: HubSpot Breeze. In this blog, I'll take you through Breeze's various functionalities and how they can help your business scale up, streamline processes and strengthen customer relationships.
Full Circle Studio is a leading studio specialising in Pilates, Gyrotonic and Gyrokinesis. Offering a wide range of workouts that promote both physical and mental balance, the studio attracts a diverse audience of both local and international clients. However, Full Circle Studio's old website no longer met modern requirements. The site was visually outdated, difficult to navigate, and did not support multilingualism - an important aspect given the international nature of its clientele.
In the digital age, it seems like advertising on social media platforms is the holy grail for any business looking to promote its product or service. Facebook, Instagram, Twitter and TikTok are flooded with sponsored posts aimed at very specific audiences. But are these ads really as effective as marketers would have us believe? In this blog, I argue why social media ads are overrated.
At a time when artificial intelligence, social media and new search technologies dominate the digital world, many marketers and entrepreneurs are asking themselves: is SEO (Search Engine Optimization) becoming less important? The short answer is: no, but the role of SEO is changing dramatically. In this article, we dive deeper into the evolution of SEO and explore why it is more relevant now than ever.
The marketing world is changing faster than ever. New technologies, changing consumer behaviour and innovative strategies mean that marketers need to constantly anticipate the future. What will be on the agenda in 2025? This blog lists the most important marketing trends for 2025.
Over the past twelve months, the way people search for information online has changed dramatically. While Google has long been the undisputed king of search engines, we now see a shift towards alternatives such as privacy-focused search engines (DuckDuckGo, Ecosia) and, more importantly, AI-driven tools like ChatGPT and Perplexity. This trend raises the question: is optimizing a website for search engines still sufficient, or should there also be a focus on tools like ChatGPT?