Marketing & Sales Blog

The digital content industry experienced a complete transformation because of short form video content. Free content which brands used to include as bonus material now serves as a vital marketing tool which brands and content creators and organizations use to reach their target audience. The social media landscape shows TikTok and Instagram Reels and YouTube Shorts dominate user content distribution because they function as the primary channels which deliver instant access to billions of users. The platform achieved fast growth yet it created major difficulties which also opened up new chances for businesses that could adjust to the changing market.

Many B2B events deliver little return. Not because the booth is bad, but because there’s no plan. Without a clear event strategy, your team stays busy but doesn't getresults. In this guide, you’ll learn how to actually generate pipeline from events: more conversations, more scheduled meetings, and structured follow-up. Turn your trade show booth into a real growth engine.

Where marketers previously relied mainly on experience and historical results, they can now use predictive analytics to better anticipate what lies ahead. This development has a significant impact on how companies approach customers, optimize campaigns, and make strategic decisions.

The marketing world stands on the brink of a fascinating paradox. While artificial intelligence and automation offer unprecedented possibilities, consumers are simultaneously demanding authenticity and human connection. 2026 will be the year in which brands must find this balance, or pay the price of becoming irrelevant.

SaaSiest Amsterdam brought together founders, commercial leaders, and operators from across Europe’s B2B SaaS landscape. Over two packed days, the focus was clear: how to build sustainable revenue engines that can scale. From sales strategy and customer success to product launches and outbound tactics, the event delivered practical insights for SaaS companies looking to grow. In this article, we share the most important lessons on revenue growth, strategy and execution.

Invalshoek works closely with Skondras on creative recruitment campaigns to attract high-quality call center employees. The objective is twofold: firstly, to ensure a sufficient number of qualified candidates who match the profile, and secondly, to increase Skondras’s brand awareness as an attractive employer, with a focus on the target audience on Facebook and Instagram.

Many B2B companies invest heavily in lead generation, only to see conversions lag behind. Sound familiar? You’re not alone. Often, the issue isn’t the number of leads but how marketing and sales collaborate to turn those leads into customers.

Marketing technology, also known as MarTech, is a collection of tools and platforms that marketers use to execute their marketing activities more effectively and efficiently. In today’s digital world, MarTech has become an essential component of any marketing strategy. Let’s take a closer look at what marketing technology entails and how it has transformed the marketing landscape.

As a marketing agency, we see businesses struggling with revenue growth every day. Over the years, we have developed proven strategies that truly work. Today, we are sharing ten effective methods to increase your revenue, based on our experience with more than seventy clients.

The marketing world is changing faster than ever. New technologies, changing consumer behaviour and innovative strategies mean that marketers need to constantly anticipate the future. What will be on the agenda in 2025? This blog lists the most important marketing trends for 2025.