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Where marketers previously relied mainly on experience and historical results, they can now use predictive analytics to better anticipate what lies ahead. This development has a significant impact on how companies approach customers, optimize campaigns, and make strategic decisions.
Every Monday morning, executives across the globe sit in conference rooms staring at dashboards painted in red and green. Revenue is up 15%. Customer acquisition cost dropped 8%. Time-to-close decreased by 12 days. The numbers tell a clear story: we're winning.
But what if that story is a lie?
There is no shortage of advertisements, sponsored posts, or targeted emails that most consumers get bombarded with every day. Digital brand engagements are a common way for businesses to get their products or services in front of their target audience as quickly and efficiently as possible.
The marketing world is changing faster than ever. New technologies, changing consumer behaviour and innovative strategies mean that marketers need to constantly anticipate the future. What will be on the agenda in 2025? This blog lists the most important marketing trends for 2025.