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The modern digital world has opened up new opportunities to engage with audiences that were previously hard to reach. Account based advertising (ABA) is a powerful marketing approach that focuses on targeting the accounts with the greatest revenue potential. Research shows that the top 20% of accounts are responsible for nearly 80% of all clicks and website visits within a given media budget.
In the digital age, it seems like advertising on social media platforms is the holy grail for any business looking to promote its product or service. Facebook, Instagram, Twitter and TikTok are flooded with sponsored posts aimed at very specific audiences. But are these ads really as effective as marketers would have us believe? In this blog, I argue why social media ads are overrated.
Online advertising is a powerful tool for attracting potential customers, but it’s only half the battle. Converting those clicks into meaningful conversations is where the real ROI happens. Streamlining the follow-up process can make all the difference. By using instant form scheduling, businesses can supercharge their lead-to-customer conversion rates and maximize the value of their ad spend.