Marketing & Sales Blog

Gilbert RegTech builds compliance software for the EU market. Its flagship product, the EmpCo Scanner, helps companies get their green marketing claims in order before a new European directive comes into force on 27 September 2026. Since May 2026, Invalshoek has been responsible for demand generation for this product: from LinkedIn and Google advertising to SEO, email marketing, and industry associations. This is the story behind building that growth engine.

We help Hivos with marketing automation, online advertising and conversion optimization. For the latter, in addition to A/B testing, we also use feedback surveys to improve website and campaign performance. This allows us to collect not only quantitative but also qualitative input. In this case study, we take a deeper look at how we use these surveys.

Invalshoek works closely with Skondras on creative recruitment campaigns to attract high-quality call center employees. The objective is twofold: firstly, to ensure a sufficient number of qualified candidates who match the profile, and secondly, to increase Skondras’s brand awareness as an attractive employer, with a focus on the target audience on Facebook and Instagram.

Full Circle Studio is a leading studio specialising in Pilates, Gyrotonic and Gyrokinesis. Offering a wide range of workouts that promote both physical and mental balance, the studio attracts a diverse audience of both local and international clients. However, Full Circle Studio's old website no longer met modern requirements. The site was visually outdated, difficult to navigate, and did not support multilingualism - an important aspect given the international nature of its clientele.

SOA People is a leading European SAP partner that helps companies accelerate their digital transformation with SAP solutions. Their services include SAP consulting, implementations, support and managed services. As an industry leader, SOA People strives to optimize their marketing and sales processes to operate more efficiently and effectively.

Alveo is a leading international company specialising in providing software and managed services to major financial institutions, including banks, insurers, exchanges and asset managers. They were looking for a way to improve the impact of their marketing efforts and focus on their key target accounts to further strengthen their market position. To achieve these goals, they chose an account-based marketing approach.