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Articles written by

Andy Hoek

I am the Managing Director of Invalshoek. We provide online marketing and online advertising services to B2B companies.

Turn Ad Clicks into Conversations with Instant Scheduling

Turn Ad Clicks into Conversations with Instant Scheduling

Online advertising is a powerful tool for attracting potential customers, but it’s only half the battle. Converting those clicks into meaningful conversations is where the real ROI happens. Streamlining the follow-up process can make all the difference. By using instant form scheduling, businesses can supercharge their lead-to-customer conversion rates and maximize the value of their ad spend.

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Case study: Account Based Marketing for Alveo

Case study: Account Based Marketing for Alveo

Alveo is a leading international company specialising in providing software and managed services to major financial institutions, including banks, insurers, exchanges and asset managers. They were looking for a way to improve the impact of their marketing efforts and focus on their key target accounts to further strengthen their market position. To achieve these goals, they chose an account-based marketing approach.

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