Marketing & Sales Blog

With the increasing digitisation of marketing, sales and customer service, the use of AI is here to stay. Companies are looking for ways to work more efficiently, use data smarter and serve their customers better. HubSpot is capitalising on this with their new AI solution: HubSpot Breeze. In this blog, I'll take you through Breeze's various functionalities and how they can help your business scale up, streamline processes and strengthen customer relationships.

Full Circle Studio is a leading studio specialising in Pilates, Gyrotonic and Gyrokinesis. Offering a wide range of workouts that promote both physical and mental balance, the studio attracts a diverse audience of both local and international clients. However, Full Circle Studio's old website no longer met modern requirements. The site was visually outdated, difficult to navigate, and did not support multilingualism - an important aspect given the international nature of its clientele.

In the digital age, it seems like advertising on social media platforms is the holy grail for any business looking to promote its product or service. Facebook, Instagram, Twitter and TikTok are flooded with sponsored posts aimed at very specific audiences. But are these ads really as effective as marketers would have us believe? In this blog, I argue why social media ads are overrated.

At a time when artificial intelligence, social media and new search technologies dominate the digital world, many marketers and entrepreneurs are asking themselves: is SEO (Search Engine Optimization) becoming less important? The short answer is: no, but the role of SEO is changing dramatically. In this article, we dive deeper into the evolution of SEO and explore why it is more relevant now than ever.

The marketing world is changing faster than ever. New technologies, changing consumer behaviour and innovative strategies mean that marketers need to constantly anticipate the future. What will be on the agenda in 2025? This blog lists the most important marketing trends for 2025.

Over the past twelve months, the way people search for information online has changed dramatically. While Google has long been the undisputed king of search engines, we now see a shift towards alternatives such as privacy-focused search engines (DuckDuckGo, Ecosia) and, more importantly, AI-driven tools like ChatGPT and Perplexity. This trend raises the question: is optimizing a website for search engines still sufficient, or should there also be a focus on tools like ChatGPT?

Online advertising is a powerful tool for attracting potential customers, but it’s only half the battle. Converting those clicks into meaningful conversations is where the real ROI happens. Streamlining the follow-up process can make all the difference. By using instant form scheduling, businesses can supercharge their lead-to-customer conversion rates and maximize the value of their ad spend.

SOA People is a leading European SAP partner that helps companies accelerate their digital transformation with SAP solutions. Their services include SAP consulting, implementations, support and managed services. As an industry leader, SOA People strives to optimize their marketing and sales processes to operate more efficiently and effectively.

Alveo is a leading international company specialising in providing software and managed services to major financial institutions, including banks, insurers, exchanges and asset managers. They were looking for a way to improve the impact of their marketing efforts and focus on their key target accounts to further strengthen their market position. To achieve these goals, they chose an account-based marketing approach.