Marketing & Sales Blog

Building a successful business takes a massive amount of energy and capital - chances are, this isn’t a big surprise. But scaling up your business really depends on how well you connect with your audience.

Many companies fall into the trap of just "checking boxes" when it comes to their marketing efforts. While it can be safe to use tried and proven methods for engaging with audiences, it’s often not enough to really move the needle. To grow effectively, you’ll want to move past these basic tactics and focus on building a foundation of trust and authority for your brand.

Account Based Marketing (ABM) has transformed the way B2B companies approach their marketing and sales efforts in recent years. Instead of relying on a broad funnel designed to generate as many leads as possible, ABM focuses on identifying and winning specific high-value accounts. And when it comes to effectively implementing an ABM strategy, LinkedIn is without doubt the most powerful platform at your disposal.

Where marketers previously relied mainly on experience and historical results, they can now use predictive analytics to better anticipate what lies ahead. This development has a significant impact on how companies approach customers, optimize campaigns, and make strategic decisions.

The marketing world stands on the brink of a fascinating paradox. While artificial intelligence and automation offer unprecedented possibilities, consumers are simultaneously demanding authenticity and human connection. 2026 will be the year in which brands must find this balance, or pay the price of becoming irrelevant.

Every Monday morning, executives across the globe sit in conference rooms staring at dashboards painted in red and green. Revenue is up 15%. Customer acquisition cost dropped 8%. Time-to-close decreased by 12 days. The numbers tell a clear story: we're winning.

But what if that story is a lie?

There is no shortage of advertisements, sponsored posts, or targeted emails that most consumers get bombarded with every day. Digital brand engagements are a common way for businesses to get their products or services in front of their target audience as quickly and efficiently as possible.

In the ever-evolving landscape of digital marketing, where data and insights drive decision-making, a new mystery has emerged: the Dark Funnel. Unlike its counterpart, the traditional marketing funnel, the dark funnel operates in the shadows, defying conventional tracking methods. This hidden world of user behavior brings both challenges and opportunities for marketers who want to optimize their strategies.

In the business world, there is a painful truth that many leaders know: the gap between strategy and execution. Research shows that only 23% of companies actually achieve their strategic goals. This means that more than three-quarters of all strategic plans fail in execution. Here, 4DX, The 4 Disciplines of Execution, offers a proven solution.

SaaSiest Amsterdam brought together founders, commercial leaders, and operators from across Europe’s B2B SaaS landscape. Over two packed days, the focus was clear: how to build sustainable revenue engines that can scale. From sales strategy and customer success to product launches and outbound tactics, the event delivered practical insights for SaaS companies looking to grow. In this article, we share the most important lessons on revenue growth, strategy and execution.

The modern digital world has opened up new opportunities to engage with audiences that were previously hard to reach. Account based advertising (ABA) is a powerful marketing approach that focuses on targeting the accounts with the greatest revenue potential. Research shows that the top 20% of accounts are responsible for nearly 80% of all clicks and website visits within a given media budget.