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With more than a decade of experience in marketing and business strategy, Andy Hoek is a passionate and results-driven professional. As Managing Director and Lead Consultant at Invalshoek, he leads with a sharp eye for detail and a deep understanding of client needs. Andy’s expertise spans multiple industries, supporting organizations in navigating complex challenges and developing effective strategies for growth. With his commitment to excellence and innovation, Andy inspires both his team and clients to achieve shared success.
In the ever-evolving landscape of digital marketing, where data and insights drive decision-making, a new mystery has emerged: the Dark Funnel. Unlike its counterpart, the traditional marketing funnel, the dark funnel operates in the shadows, defying conventional tracking methods. This hidden world of user behavior brings both challenges and opportunities for marketers who want to optimize their strategies.
In the business world, there is a painful truth that many leaders know: the gap between strategy and execution. Research shows that only 23% of companies actually achieve their strategic goals. This means that more than three-quarters of all strategic plans fail in execution. Here, 4DX, The 4 Disciplines of Execution, offers a proven solution.
SaaSiest Amsterdam brought together founders, commercial leaders, and operators from across Europe’s B2B SaaS landscape. Over two packed days, the focus was clear: how to build sustainable revenue engines that can scale. From sales strategy and customer success to product launches and outbound tactics, the event delivered practical insights for SaaS companies looking to grow. In this article, we share the most important lessons on revenue growth, strategy and execution.
In the realm of B2B marketing, capturing the attention of potential clients and converting them into qualified leads is a significant challenge. A common issue faced by businesses is the invisibility of valuable website visitors who do not fill out forms, leaving them untracked in CRM systems. This is where the integration of Dealfront Leadfeeder with HubSpot becomes crucial.
Invalshoek works closely with Skondras on creative recruitment campaigns to attract high-quality call center employees. The objective is twofold: firstly, to ensure a sufficient number of qualified candidates who match the profile, and secondly, to increase Skondras’s brand awareness as an attractive employer, with a focus on the target audience on Facebook and Instagram.
Providing instant customer support and capturing leads in real-time has become essential for business success. HubSpot's live chat and chatflow features offer powerful tools to engage website visitors, qualify leads, and provide immediate assistance. This comprehensive guide will walk you through everything you need to know about setting up and optimizing these features on your website.
Many B2B companies invest heavily in lead generation, only to see conversions lag behind. Sound familiar? You’re not alone. Often, the issue isn’t the number of leads but how marketing and sales collaborate to turn those leads into customers.
Just getting started with HubSpot Sales Hub? You’re in the right place. In this blog, I’ll walk you through some practical tips and clear instructions to help you get results from your sales efforts fast. With a few smart integrations and settings, you can make the most of your day: less manual work, more visibility, and more control over your pipeline. Whether you’re an SDR, account manager or other sales professional, this is your springboard to success with HubSpot.
Marketing technology, also known as MarTech, is a collection of tools and platforms that marketers use to execute their marketing activities more effectively and efficiently. In today’s digital world, MarTech has become an essential component of any marketing strategy. Let’s take a closer look at what marketing technology entails and how it has transformed the marketing landscape.
As a marketing agency, we see businesses struggling with revenue growth every day. Over the years, we have developed proven strategies that truly work. Today, we are sharing ten effective methods to increase your revenue, based on our experience with more than seventy clients.