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With more than a decade of experience in marketing and business strategy, Andy Hoek is a passionate and results-driven professional. As Managing Director and Lead Consultant at Invalshoek, he leads with a sharp eye for detail and a deep understanding of client needs. Andy’s expertise spans multiple industries, supporting organizations in navigating complex challenges and developing effective strategies for growth. With his commitment to excellence and innovation, Andy inspires both his team and clients to achieve shared success.
Alveo is a leading international company specialising in providing software and managed services to major financial institutions, including banks, insurers, exchanges and asset managers. They were looking for a way to improve the impact of their marketing efforts and focus on their key target accounts to further strengthen their market position. To achieve these goals, they chose an account-based marketing approach.