Articles written by
Melih Nazli works at Invalshoek as a Junior Online Marketer. He is currently studying Commercial Economics at the Amsterdam University of Applied Sciences. He has interned and worked as an SEO Specialist, where he developed a passion for the field. Highly data-driven, he is always looking for ways to broaden and deepen his knowledge of online marketing. Melih also has a strong interest in new technological innovations.
Many B2B events deliver little return. Not because the booth is bad, but because there’s no plan. Without a clear event strategy, your team stays busy but doesn't getresults. In this guide, you’ll learn how to actually generate pipeline from events: more conversations, more scheduled meetings, and structured follow-up. Turn your trade show booth into a real growth engine.
Where marketers previously relied mainly on experience and historical results, they can now use predictive analytics to better anticipate what lies ahead. This development has a significant impact on how companies approach customers, optimize campaigns, and make strategic decisions.
The modern digital world has opened up new opportunities to engage with audiences that were previously hard to reach. Account based advertising (ABA) is a powerful marketing approach that focuses on targeting the accounts with the greatest revenue potential. Research shows that the top 20% of accounts are responsible for nearly 80% of all clicks and website visits within a given media budget.