Why paid ads don’t stack up to the power of word-of-mouth
With so many methods of digital advertising available these days, it might seem like simple word-of-mouth has become an old-fashioned, outdated way of generating engagement. But that’s not the case! In fact, word-of-mouth advertising has advantages that still outpace paid ads even today, in a world where everything seems to happen online. Let’s explore why paid ads struggle to keep up with simply spreading the word about your business and discuss exactly how word-of-mouth marketing beats paid advertising overall!