The Connection Between PR and Social Media in Business Marketing
Building a successful business takes a massive amount of energy and capital - chances are, this isn’t a big surprise. But scaling up your business really depends on how well you connect with your audience.
Many companies fall into the trap of just "checking boxes" when it comes to their marketing efforts. While it can be safe to use tried and proven methods for engaging with audiences, it’s often not enough to really move the needle. To grow effectively, you’ll want to move past these basic tactics and focus on building a foundation of trust and authority for your brand.