SaaSiest Amsterdam brought together founders, commercial leaders, and operators from across Europe’s B2B SaaS landscape. Over two packed days, the focus was clear: how to build sustainable revenue engines that can scale. From sales strategy and customer success to product launches and outbound tactics, the event delivered practical insights for SaaS companies looking to grow. In this article, we share the most important lessons on revenue growth, strategy and execution.
Table of Contents
- Stop pitching, start building trust
- Customer success is a company-wide growth lever
- Product launches are true revenue engines
- Simplify sales to accelerate growth
- Outbound prospecting is evolving
- Content is a team sport
- Alignment, orchestration and trust drive revenue growth
Stop pitching, start building trust
Many sales teams still treat outbound like a numbers game: push features, book meetings, close deals. But as several speakers highlighted, this approach leads to shallow conversations and missed opportunities.
The alternative? Shift your initial goal from booking a meeting to building trust.
Instead of pitching, start with an observation about the prospect’s world. Link that to a likely challenge, and open a conversation. This is the essence of the “Problem Prompter” framework:
- Observation – Show that you understand their situation
- Context – Explain why it matters
- Pain point – Make an educated guess about what’s hard
- Prompt – Invite them to share how they’re approaching it
This trust-first approach surfaces the real reasons deals stall (often disguised as “no budget” or “not the right time”) and leads to higher win rates and faster sales cycles.
Customer success is a company-wide growth lever
Scaling customer success isn’t about choosing between efficiency or empathy, it’s about designing for both.
- Segment before you scale — Tailor your approach based on value, complexity, or needs and regularly revisit segments
- Automate the boring, humanize what matters — Routine follow-ups are automated, but a human is always available when needed
- Build adaptive teams — CS works in lockstep with marketing, sales, and product
When done well, customer success becomes one of the strongest drivers of expansion, retention and advocacy.
Product launches are true revenue engines
Product launches are not “just a marketing moment”. They’re mini go-to-market motions that touch every part of the business.
The most effective teams follow a structured approach, such as the BOLD framework:
- Blueprint the revenue goal and strategic intent
- Orchestrate across sales, marketing, CS and product
- Launch enablement to make sure GTM teams are fully prepared
- Demand generation focused on a clear target account list (TAL)
Focusing on a well-defined TAL is especially powerful. By aligning teams around a shared list of accounts, and measuring reach, engagement, pipeline and closed deals, launches become measurable business revenue events and not just campaign bursts.
Simplify sales to accelerate growth
Internal complexity is often an invisible revenue killer. Long handoffs, unclear ownership, and complicated pricing all slow deals down.
High-performing SaaS companies are simplifying sales aggressively:
- Account executives own the lead from first touch to close
- SLAs are enforced and tracked by RevOps
- Pricing is simplified and made transparent where possible
- Quotes are generated quickly through pre-approved structures
Less friction means faster cycles, fewer lost opportunities, and a more predictable revenue engine.
Outbound prospecting is evolving
Outbound isn’t dead, it’s evolving. LinkedIn, AI tools, and video are changing how teams break through to busy buyers.
Some of the most effective tactics discussed at SaaSiest included:
- Connecting with intent through thoughtful content or targeted invites, not random mass outreach
- Using the AMP framework for DMs: Observation → Context → Pain → Value prop → CTA
- Voice and video messages to humanise outreach and stand out
- Meaningful commenting (5–10 per day) on the posts of target accounts, partners, and influencers
These approaches feel less like spam and more like conversation starters, significantly improving acceptance, reply, and meeting rates.
Content is a team sport
Content shouldn’t live only in the marketing department. To resonate across the entire buyer journey, it should reflect different perspectives:
- Marketing brings market research, personas and storytelling
- Executives provide vision and thought leadership
- Sales share real customer insights and solution narratives
When these voices are aligned, content becomes a strategic asset that supports both inbound and outbound efforts.
Alignment, orchestration and trust drive revenue growth
The message from SaaSiest Amsterdam was clear: revenue growth isn’t achieved through brute force, but through alignment, orchestration and trust.
- Align teams around one revenue strategy
- Orchestrate launches as true GTM motions
- Design customer success for both efficiency and empathy
- Earn trust at every touchpoint with prospects and customers
In a competitive SaaS landscape, the companies that combine strategic clarity with operational discipline are the ones best positioned to grow sustainably.
