SaaSiest Amsterdam brought together founders, commercial leaders, and operators from across Europe’s B2B SaaS landscape. Over two packed days, the focus was clear: how to build sustainable revenue engines that can scale. From sales strategy and customer success to product launches and outbound tactics, the event delivered practical insights for SaaS companies looking to grow. In this article, we share the most important lessons on revenue growth, strategy and execution.
Many sales teams still treat outbound like a numbers game: push features, book meetings, close deals. But as several speakers highlighted, this approach leads to shallow conversations and missed opportunities.
The alternative? Shift your initial goal from booking a meeting to building trust.
Instead of pitching, start with an observation about the prospect’s world. Link that to a likely challenge, and open a conversation. This is the essence of the “Problem Prompter” framework:
This trust-first approach surfaces the real reasons deals stall (often disguised as “no budget” or “not the right time”) and leads to higher win rates and faster sales cycles.
Scaling customer success isn’t about choosing between efficiency or empathy, it’s about designing for both.
When done well, customer success becomes one of the strongest drivers of expansion, retention and advocacy.
Product launches are not “just a marketing moment”. They’re mini go-to-market motions that touch every part of the business.
The most effective teams follow a structured approach, such as the BOLD framework:
Focusing on a well-defined TAL is especially powerful. By aligning teams around a shared list of accounts, and measuring reach, engagement, pipeline and closed deals, launches become measurable business revenue events and not just campaign bursts.
Internal complexity is often an invisible revenue killer. Long handoffs, unclear ownership, and complicated pricing all slow deals down.
High-performing SaaS companies are simplifying sales aggressively:
Less friction means faster cycles, fewer lost opportunities, and a more predictable revenue engine.
Outbound isn’t dead, it’s evolving. LinkedIn, AI tools, and video are changing how teams break through to busy buyers.
Some of the most effective tactics discussed at SaaSiest included:
These approaches feel less like spam and more like conversation starters, significantly improving acceptance, reply, and meeting rates.
Content shouldn’t live only in the marketing department. To resonate across the entire buyer journey, it should reflect different perspectives:
When these voices are aligned, content becomes a strategic asset that supports both inbound and outbound efforts.
The message from SaaSiest Amsterdam was clear: revenue growth isn’t achieved through brute force, but through alignment, orchestration and trust.
In a competitive SaaS landscape, the companies that combine strategic clarity with operational discipline are the ones best positioned to grow sustainably.