Invalshoek works closely with Skondras on creative recruitment campaigns to attract high-quality call center employees. The objective is twofold: firstly, to ensure a sufficient number of qualified candidates who match the profile, and secondly, to increase Skondras’s brand awareness as an attractive employer, with a focus on the target audience on Facebook and Instagram.
In collaboration with Skondras, a B2B telemarketing, customer support, and sales consulting firm based in Halfweg, Invalshoek launched creative recruitment campaigns on platforms like Facebook and Instagram (and TikTok) to attract high‑quality call center candidates and elevate Skondras’s employer brand. Through meticulous audience analysis, engaging visuals, employee testimonials, and optimized ad creative, they employed strategic tools such as an Open Day landing page (with WhatsApp registration), Express Forms for instant applications, precise targeting, remarketing, and clear calls to action. The campaign delivered outstanding results: a substantial rise in both the quantity and quality of applications, significantly reduced cost per application, and heightened social media engagement. Demonstrating that digital, audience‑focused recruitment marketing can be both effective and cost‑efficient.
Client: Skondras
Location: Halfweg
Industry: B2B telemarketing, customer support, and sales consulting
Skondras had clear objectives in mind for these recruitment campaigns. Not only did the campaigns need to ensure a sufficient number of high-quality candidates for the open call center positions, but increasing Skondras’s brand awareness as an attractive employer for this target audience was also a key priority.
To achieve this, a targeted and persuasive approach focused on the right channels, such as Facebook, Instagram, and TikTok, was crucial. By tailoring the campaign closely to the needs and preferences of potential employees, we aimed to maximize the return on our efforts in the form of a large influx of relevant applications.
To achieve the set goals, we implemented a carefully designed mix of strategies and tactics. After conducting a thorough target audience analysis, we developed engaging campaign content tailored to the needs of the ideal Skondras call center employee. Visually appealing and informative materials—such as visuals, employee stories, and job descriptions—were created to convince potential candidates of the benefits of working at Skondras.
We then rolled out a smart combination of advertising tactics on the right channels. In addition to optimized ads for Facebook and Instagram, we introduced innovative tools such as a dedicated landing page for an Open Day to get to know Skondras as an employer, where interested candidates could register via WhatsApp. We also used Express Forms for direct applications on the social media platforms themselves. Supported by precise targeting, remarketing, and persuasive calls-to-action for maximum conversion, we were able to make the campaign perform at its best.
The efforts paid off for Skondras. The recruitment campaign led to a significant increase in the number of applications received for the open call center positions. The desired results were achieved not only in quantity but also in quality, with Skondras receiving a large stream of highly qualified candidates who met the job requirements.
Above all, the innovative campaign approach, with smart advertising tactics and a focus on the target audience, proved to be highly cost-efficient. The cost per generated application was considerably lower than industry averages. An additional benefit was the significant growth in brand engagement and awareness for Skondras on the selected social media channels, greatly enhancing visibility as an attractive employer within the target audience.
The efforts paid off: the campaign led to a substantial increase in the number of high-quality applications for the open positions. Not only was Skondras’s brand awareness as an attractive employer significantly enhanced, but the implemented tactics also proved to be extremely cost-efficient, with a low cost per application.
The successful collaboration between Invalshoek and Skondras demonstrates that a creative recruitment marketing approach using digital, target group–oriented tactics is crucial for effective recruitment today. The innovative use of social media ads is a key factor in achieving such success.